Thinking of Marketing a Weight-Loss or Diet Product?

July 19, 2007

Before you do, be sure to become familiar with the Federal Trade Commission’s (“FTC’s”) regulation of the advertising of such products.  Hyman, Phelps & McNamara attorneys Cassandra Soltis and John Fleder noted in an article for the Food and Drug Law Institute’s Update magazine that the FTC has stepped up its enforcement activity against weight-loss and diet products.  They warn that companies can expect that trend to continue as they market an increasing number of products to help consumers combat excess weight and obesity.